In brief
Following an investigation into TikTok's design and its effects on user well-being, the EU has mandated changes to the platform's features to reduce addictive tendencies. TikTok faces fines if it fails to comply. Suggestions include implementing screen time breaks and altering algorithms, particularly for younger users. TikTok has disputed these findings and intends to challenge them.
The EU has told TikTok it must change its 'addictive design' or face heavy fines, after it found the video sharing platform had breached its online safety rules. This follows an investigation that began in February 2024 into the Chinese-owned app by the European Commission. In its preliminary findings, the Commission stated that TikTok did not adequately assess how features like autoplay could harm the well-being of its users, especially children, and failed to implement measures to mitigate the risks. A TikTok spokesperson responded that the findings presented a 'categorically false and entirely meritless depiction of our platform' and that it plans to challenge them.The platform has been invited to respond to the EU's findings. Depending on the outcome of this step, the Commission could fine TikTok up to 6% of its total global annual turnover—estimated to be in the tens of billions. EU tech chief Henna Virkkunen emphasized that if TikTok wanted to avoid being fined, it would have to change its service design in Europe. Suggested actions include implementing 'screen time breaks' during night usage and modifying algorithms that personalize user content. TikTok is also advised to disable the 'infinite scroll' feature that allows users to cycle through countless videos quickly. Virkkunen concluded by stating that the Digital Services Act holds platforms responsible for their effects on users, reinforcing the EU’s commitment to protecting children and citizens online.
